Welcome to our new website!
Your Vision. Our Waterfront City.
We’re connecting community, culture and commerce to make Belleville a must-see destination – and a smart place to do business.
With investments in culture and tourism, Belleville is a destination that fosters discovery and belonging. This approach attracts visitors, future residents and opportunities that expand the local market, strengthen businesses, creating a community where people choose to stay, grow and thrive.
Quality of Life
Big ideas often start small. A cultural event can grow into an annual festival, a food truck into a waterfront dining destination and a workshop into a training centre. From hobbies becoming attractions to markets evolving into retail and suites into unique stays - today’s ideas can become tomorrow’s destinations!
We have resources, tools, services and expertise to help you create, test and refine a new tourism-related business.
Programs & Resources
Guided by authenticity, community input, and innovation, Belleville is building a sustainable future rooted in place and experience. The city offers untapped potential along its waterfront and within its historic downtown. Explore the programs and resources available to help bring tourism and destination development ideas to life.
Data + Planning Tools
Empowering businesses with insights and tools to make informed, data-driven decisions.
Partnership Resources
Building valuable connections that support collaboration, growth, and shared success.
Success Stories
What People Say About Us
Belleville has proven to be a winning partner — a community that understands the value of sport, tourism, and investment. It’s a city where professional hockey thrives and visitors keep coming back.
John Mathers, Vice President of Business Operations
Questions about getting started?
Our team connects you with the right resources.
FAQ's
How do I host an event in Belleville?
Thank you for identifying that Belleville is a great place for your event!
The first step is to complete a Special Events Application to share your idea with key staff who can then provide you with important information and services that can assist you to produce a successful event.
Many local ideas need financial backing to become reality.
What marketing opportunities exist to promote my event or tourism business?
Through the city’s tourism brand: Discover Belleville, we manage various impactful marketing channels along with our website including our printed Visitor Guide with 15,000 copies distributed through key visitor centers and growing our social media @discoverbelleville on Instagram and Facebook.
What does Destination Development mean for a municipality, and how does it benefit my business?
Destination Development is the process of enhancing our appeal to visitors through improved infrastructure, experiences, and marketing. For your business, this means:
• More visitors - Increased customer traffic
• Longer stays - Higher spending in the local economy
• Shared promotion - Exposure through municipal marketing efforts
• Better access - Upgraded roads, signage, and amenities
• Collaboration opportunities - Partnerships with other businesses and tourism initiatives
In short, Destination Development helps create a stronger tourism economy that drives growth for local businesses.
What is Belleville’s strategy for Destination Development, and how does it support local businesses?
Belleville’s Economic Development Strategic Plan (2025–2028) identifies Destination Development as a key pillar for growth. The strategy focuses on:
• Enhancing public amenities and revitalizing the waterfront
• Showcasing cultural and natural assets through events and experiences
• Strengthening partnerships with local businesses and regional tourism organizations
• Building on thriving initiatives like downtown revitalization and trail development
By 2027, Belleville aims to implement a ready-to-launch strategy. In the meantime we continue to expand visitor experiences, improve infrastructure and support existing successful products. This approach will attract more visitors, extend stays, and increase local spending—creating new opportunities for businesses in hospitality, retail, and services
Contact Us
Elisha Maguire
Victoria Watts
Michelle Lochan
Brad Roach
Susan Bartlett
